WMG opened in Dubai to offer a more streamlined and agile service to deliver content and branded communications in the MENA region and beyond. Having landed several projects and forging new business leads in the region, a serious illness back in the UK demanded I return. The decision to close WMG was taken by the Board and I now work from home on a freelance basis, even with some of the great contacts I made in Dubai.
Below is a piece of content we filmed for Costa Coffee UAE to promote their 'Paradise Street Limited Roast'. This content was so successful, they ran out of stock with a month of the promotion to go. It was part of an integrated campaign that delivered more than expected. Unfortunately Costa didn't deliver more of the roast than expected.